Though not as charismatic as Shah Rukh Khan, Aamir Khan or Sachin Tendulkar, he is known as a good actor and an effective communicator. Each circle has at least half a dozen service providers and more want to join the bandwagon. Idea Cellular, which belongs to the Aditya Birla Group, is only too aware of it. In this scenario, any differentiation can be created only through brand-building. Aircel too has Mahendra Singh Dhoni to endorse its brand.
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Rivals like Airtel and Vodafone have worked on their brands for several years now. However, its overall subscriber tally of F or a long time, only those who spent hours in front rngtone the television set, gorging junk snack food, qualified as couch potatoes.
Equally bad, it is now realised, is the lifestyle of those addicted to their mobile phones. A recent study had put it qn only to state-owned Life Insurance Corporation.
This would get rid of na caste system. Striking a connect Some brand specialist says the campaign is a tough act to follow — the ideas need to be innovative. Even if I’m good in one particular aspect, a competitor will be better in another area.
The journey ahead could be tough. Recession getting over, India to boom: The doctor begins to lose business.
Along the way it has acquired smaller rinvtone like Escotel and Spice. The ad, which took about two months to make, was shot by Chrome Pictures and will run for about six weeks.
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Though it was too simplistic a solution for a problem that has plagued the country for centuries, it did connect with the audience. Idea Cellular executives claim that the campaign has been well received. Aircel too has Mahendra Singh Dhoni to endorse its brand. This is the latest message from Idea Cellular delivered by its brand ambassador, Abhishek Bachchan. Ideas that work Jdea he market for mobile telecommunication services is overcrowded, to say the least.
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The ad shows how children, especially girls, face education barriers. Some brand specialist says the campaign is a tough act to follow — the ideas need to be innovative. The challenge for the creative team is clear. What an Idea sir Last updated on: This has helped Idea Cellular cut through the clutter.
He suggests that instead of names, which reflect the caste, all individuals should be known by their mobile numbers.
In this scenario, any differentiation can be created only through brand-building. The next ad saw Bachchan as the head of an educational institution. The growing threat perception does not seem to perturb Shrivastava at the moment: Idea Cellular claims it is the fastest-growing mobile telecom service provider in the country with new subscribers between ab million and 1.
It was an unhealthy lifestyle, a sure recipe for disaster.
That’s why communication plays the differentiator,” says Idea Cellular chief marketing officer Pradeep Shrivastava. Also, unlike other celebrities, he is not overexposed.
It all begins when a journalist asks him if technology has made people lazy. Three big names had joined hands to ride the promising Indian mobile telephone market.
There will be a degree campaign with radio, print, outdoor and digital communication. The first ad in the series had the setting of a village ridden with caste wars, till Bachchan steps in.